TRUE Comms
Brand Identity System

TRUE Comms is a PR firm specializing in outdoor, cycling, and health and wellness brands. After five years of dormancy, the founder was ready to relaunch the business with a brand identity that felt nothing like the typical PR firm — premium, playful, and entirely distinct from a competitive landscape dominated by corporate blue and safe design choices.

Starting from discovery, I developed a complete brand identity system from the ground up — including wordmark and brand mark suite, a custom color system, typography direction, imagery style, and a comprehensive 60-page brand guide. The system was built around a philosophy of restraint: two typefaces, three colors, and a single accent used sparingly but with intention.

The result is a brand that feels confident enough to walk into a boardroom and unconventional enough to stand out in it.

TRUE Comms wordmark displayed in two colorways: dark type on white background and white type on black background.

The TRUE Comms wordmark is set in Aeonik Regular — a clean, geometric sans-serif that balances precision with approachability. Restrained by design, it lets the color system and typography carry the brand's personality while the wordmark maintains authority across every application.

TRUE Comms brand marks shown at reduced scale — the TRUE secondary wordmark, TC monogram, and T mark — designed for small-format applications including social media profile images and favicons.

Three reduced-scale brand marks designed for environments where the full TRUE Comms wordmark cannot function. The TRUE secondary wordmark for social media profile images, the TC monogram for compact digital applications, and the T mark for favicons and the smallest scale use cases — each maintaining brand presence and legibility where space is limited.

The TRUE secondary wordmark set large in espresso on dune cardstock — bold enough to own the card, restrained enough to feel considered. The coral painted edge is the one deliberate accent that makes it impossible to forget.

TRUE Comms Instagram profile mockup showing the TRUE secondary wordmark as the profile image on a dune background, with a warm-toned editorial photography grid reflecting the Framed imagery direction.
TRUE Comms branded paper cups scattered on a wooden surface, featuring the TRUE secondary wordmark in espresso — an experiential brand touchpoint concept for conference and event sponsorships.

A branded coffee cup concept for conference sponsorships — TRUE Comms turns a coffee break into a brand moment, putting the name in attendees' hands before the conversation even starts.

TRUE Comms branded ice cream cart surrounded by a crowd of event goers at the Sea Otter Classic cycling event, with a TRUE Comms branded tent visible in the background.

A branded ice cream cart at the Sea Otter Classic — a crowd-drawing experiential concept that puts TRUE Comms at the center of the action and keeps the brand top of mind long after the last scoop.

Next

Presentation & Deck Design